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4 Rules to a Winning New Market Entry Strategy in 2021



We're living in turbulent times both economically and environmentally. When the market is exposed to similar external forces, volatility is bound to follow. The immediate impact on consumers' confidence and spending habits echoes this uncertainty, laying the grounds for the market turmoil of 2020. The high rates of vaccination across developed economies reassure for global reopening, fortifying the current recovery stage for Q32021. Despite this positive sentiment, the uncontrollable environmental crisis in major developed economies threatens to cast a shadow over the anticipated economic uplift. A sense of unpredictability leaves financial analysts perplexed for the upcoming Q42021. As a consequence, the global business landscape has evolved to a even more complex state. At the same time, the growth in digitalization has facilitated and lowered the barriers to new markets. More and more businesses are now considering taking the next step to expand into new regions. Still, the complicated market situation and the recent shift in consumer behaviour has reshaped the basis of a successful new market entry strategy. So, to win at bringing a product across a new market and scale-up, there are now a few other important factors to be considered.



Localization - The one that rules them all